Your customers decide at the mirror. Now that moment is yours.

Turning the try-on moment into excitement

A smart mirror for beauty, fashion, eyewear and accessories stores.

Book a demo

Already in stores across Denmark.

Why retailers choose us

Your store. Your moment. Your sale.

01

Keep the decision in your store

Customers still ask friends before they buy — now that conversation happens at your mirror, not on Messenger after they've left.

02

No friction for your customers

No app download, no setup. Customers scan, share, and get feedback in seconds — it just works.

03

The mirror becomes part of your store

Your logo, your colours, your campaigns. Not a foreign object — a seamless part of your in-store experience.

How it works

Up and running in few weeks.

1

Simple installation, your way

We work with you on placement. Installation is quick and straightforward — your own team or a local installer can handle it.

2

Customers use it instantly

No app download. Scan, share, get feedback from friends — right at the mirror.

3

You keep the moment — and the data

Decisions stay in your store. You get insights from every session.

Trusted by

Already live with Denmark's largest beauty retailer.

"

We see a clear trend that customers want to involve their closest ones — either physically or digitally. Social Mirror elevates our customer experience to a whole new level.

Pernille Stentoft Rasmussen
Head of Customer Experience, Matas

Live in

10 stores across Denmark · live since mid-January 2026

Results from the first 3 months

1,600+

Sessions

2,100+

Photos taken

560+

Videos recorded

850+

Views via sharing

Read the full Matas case →

People are lining up to try Social Mirror

@magasindunord Social Mirror gør det muligt at facetime inde fra prøverummet. Vi er de eneste i Danmark som har det! #magasin #magasindunord #socialmirror #mirrorchat #fyp #copenhagenstyle #copenhagen ♬ original sound - lolayounggg

This mirror is creating a buzz on TikTok! In just three days, over 93,000 people have watched it, making it one of the most viewed videos on Magasin's TikTok. Thousands have engaged with the video – here’s what happened in just 3 days: