YOUR CUSTOMERS DECIDE AT THE MIRROR. NOW THAT MOMENT IS YOURS.

A smart mirror for beauty, fashion, eyewear and accessories stores.

Turning the try-on moment into excitement

FIND US HERE

Social Mirror is a Copenhagen-based technology company creating interactive smart mirrors for modern retail.

We make a smart mirror created for the future of retail, connecting physical shopping with the digital, social habits of the next generation through interactive experience.

FEATURES

SCAN & GET INFORMATION

GO LIVE WITH FRIENDS

PHOTO BOOTH

ALREADY IN STORES ACROSS DENMARK

HOW IT WORKS

Up and running in a few weeks

  • Simple installation, your way

    We work with you on placement. Installation is quick and straightforward, your own team or a local installer can handle it.

  • Customers use it instantly

    No app download. Scan, share, get feedback from friends, right at the
    mirror.

  • You keep the moment, and the data

    Decisions stay in your store. You get insights from every session.

TRUSTED BY

The Nordic’s largest beauty retailer

1,600+
Sessions
2,100+
Photos taken
560+
Videos recorded
850+
Views via sharing

Results from the first 3 months

10 stores across Denmark · live since mid-January 2026

"

We see a clear trend that customers want to involve their closest ones — either physically or digitally. Social Mirror elevates our customer experience to a whole new level.

Pernille Stentoft Rasmussen
Head of Customer Experience, Matas

ABOUT

Founded in 2023, Social Mirror started with a simple question: What if the in-store experience felt more like the world outside?

Today, we're reimagining physical retail through interactive technology that connects people, creates memorable experiences and brings stores closer to the next generation of shoppers.

PEOPLE ARE LINING UP TO TRY SOCIAL MIRROR

@magasindunord Social Mirror gør det muligt at facetime inde fra prøverummet. Vi er de eneste i Danmark som har det! #magasin #magasindunord #socialmirror #mirrorchat #fyp #copenhagenstyle #copenhagen ♬ original sound - lolayounggg

This mirror is creating a buzz on TikTok! In just three days, over 93,000 people have watched it, making it one of the most viewed videos on Magasin's TikTok. Thousands have engaged with the video – here’s what happened in just 3 days:

93,315 views
3,915 likes
2,630 shares

Try it on. Show it off. Share it. #SocialMirror

A glimpse of what’s happening on our Socials

SEE IT IN YOUR STORE

Book a demo and we'll show you exactly what Social Mirror could do for your customers — and your sales.

Or reach out directly — contact@social-mirror.com