Making every try-on shareable

A smart mirror that brings instant feedback and faster decisions into your store

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FIND OUR MIRROR HERE. STAY TUNED FOR MORE LOCATIONS

Why retailers choose Social Mirror

Today’s shoppers expect more than convenience — they seek entertainment, connection, and moments worth sharing.

That’s why we built Social Mirror.

Keep the decision in your store

Your customers try something on, take a photo, and ask their friends. That conversation used to happen after they left. Now it happens at the mirror.

Turn try-ons into confident purchases

When customers get instant feedback from people they trust, they decide faster — and return less.

Proof from the shop floor

Live in 10 Matas stores and Magasin Aarhus. 1,600+ sessions, 2,100+ photos, 850+ shares since January.

Social Mirror is a smart mirror with built-in software that lets customers capture, share, and get feedback from friends — right in your store. No app download, no setup from the customer's side. Just a mirror that makes the try-on moment social.

Available as a one-time purchase or monthly subscription — with a tailored option for chains like Matas.

The mirror. The app. The moment

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People are lining up to try Social Mirror

@magasindunord Social Mirror gør det muligt at facetime inde fra prøverummet. Vi er de eneste i Danmark som har det! #magasin #magasindunord #socialmirror #mirrorchat #fyp #copenhagenstyle #copenhagen ♬ original sound - lolayounggg

This mirror is creating a buzz on TikTok! In just three days, over 93,000 people have watched it, making it one of the most viewed videos on Magasin's TikTok. Thousands have engaged with the video – here’s what happened in just 3 days: