We're a team of digital natives based in Copenhagen, puzzled by the dullness of the in-store experience.
Our initial focus was on delving into the digital realm of retail to identify areas where we could enhance the appeal of physical stores for digitally and socially inclined shoppers. Through our research, we discovered that many young people enjoy taking photos and sharing them with their friends to seek validation.
Originating as a university thesis, we are now ready to make a change
After pitching our idea for GANNI, we started to develop our smart mirror. Through numerous rounds of testing and refinement, we launched our first mirror in store in November 2024.
Meet the team
Elias Hauerslev Bendtsen
Co-founder, Chief Executive Officer
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Emil Møller Lind
Co-founder, Chief Technology Officer
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Mads Larsen
Partner & Chief Operating Officer
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Mikkel B. Svendsen
Brand Strategist
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Tony Skougaard
Marketing Intern
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Jakob Espersen
Developer
Advisors
Co-founder of Vivino
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Theis Søndergaard
Apps Experience Lead, IMPACT Commerce
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